Privacy

Privacy Policy

Please read this privacy policy carefully before accessing or using the website/mobile application of MRK Industries. By accessing or using the website/mobile application, you agree to be bound by the terms described herein. If you do not agree to all of these terms, please do not use the website/mobile application. Using the website/mobile application will be considered as a deemed acceptance of this policy.

Content & Purpose

This privacy policy (“Privacy Policy”) applies to your use of the domain name digitalshowroom.in/, an internet-based portal, and our mobile application or any other digital platform of the Company (collectively referred to as “Platform”), owned and operated by MRK Industries Private Limited, a company duly incorporated under the provisions of the Indian Companies Act, 2013 (hereinafter, referred to as “MRK Industries ” or “We” or “Our” or “Us” or “Company”).

The Platform is a digital platform that inter-alia engaged in the business of providing digital solutions through web based digital platform(s) which primarily provides a platform that enables merchants to unify their e-commerce activities including by providing a range of tools for merchants to build and customize online stores, facilitating & enhancing their websites and creating & running advertisements through Platform (hereinafter referred to as “Services”). The Services would be made available to such persons who visits/uses the Platform after obtaining due registration/accepting necessary terms and conditions, in accordance with the procedure as determined by Us, from time to time (referred to as “You” or “Your” or “User”).

For the purpose of providing the Services and for other purposes identified in this Privacy Policy, We, will be required to collect and host certain data and information of the Users. We are committed to protecting the Personal Information (as defined below) of the Users and take all reasonable precautions for maintaining confidentiality of the User’s Personal Information. This Privacy Policy has been designed and developed to help You understand the following:

  • The type of Personal Information (including Sensitive Personal Data or Information) that we collect from the Users;
  • The purpose of collection, means and modes of usage of such Personal Information by the Company;
  • How and to whom the Company will disclose such information;
  • How the Company will protect the Personal Information that is collected from the Users; and
  • How Users may access and/or modify their Personal Information.

This Privacy Policy shall apply to the use of the Platform by all Users. Accordingly, a condition of each User's use of and access to the Platform and to the other services provided by the Company to Users is their acceptance of this Privacy Policy. All Users are required to read and understand the provisions set out herein prior to submitting any Personal Information to the Company, failing which they are required to leave the Platform immediately.

This Privacy Policy is published in compliance with the (Indian) Information Technology Act, 2000 and the rules, regulations, guidelines and clarifications framed thereunder, including the (Indian) Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

Personal Information

“Personal Information” means any information that relates to a natural person, which, either directly or indirectly, in combination with other information available with the Company, is capable of identifying the person concerned.

“Sensitive Personal Data or Information” means Personal Information of any individual relating to password; financial information such as bank account or credit card or debit card or other payment instrument details; physical, physiological and mental health condition; sexual orientation; medical records and history; biometric information; any detail relating to the above as provided to or received by the Company. However, any data/information relating to an individual that is freely available or accessible in public domain or furnished under the Right to Information Act, 2005 or any other law shall not qualify as Sensitive Personal Data or Information.

Types of Personal Information collected by the Company

A User may have limited access to the Platform and utilize some of the Services provided by the Company without creating an account on the Platform. Unregistered Users can access some of the information and details available on the Platform. In order to have access to all the features and benefits on Our Platform, a User may be required to first create an account on Our Platform. As part of the registration process, We may collect the following categories of Personal Information and other information from the Users in relation to our Services (hereinafter collectively referred to as “User Information”):

  • Name
  • User ID
  • Email address
  • Address (including country and ZIP/postal code)
  • Gender
  • Age/Date of Birth
  • Phone Number
  • Device information such as device identifiers, IP address, browser type, and operating system
  • Precise / Geographical location
  • Customer support related information/details
  • Product interaction related information/details
  • Crash and performance data
  • Valid payment/financial/account information; and
  • Other information/details as the User may voluntarily provide or as may be required to provide the Services.

In order to avail the Services, the Users may be required to upload/share certain documents, on the Platform and/or e-mail the same to the Company in accordance with the Platform’s terms of use (“Terms and Conditions”) and such documents will be stored/disclosed by the Company only in the manner specified in this Privacy Policy and/or the Terms and Conditions. The term User Information shall also include any such documents uploaded or otherwise provided by Users. We may keep records of telephone calls received and made for making inquiries, orders, or other purposes for the purpose of administration of Services.

Additionally, in order to enhance Our ability to provide valuable Services and experiences to the User, we may take/obtain access to: (i) automatically receive, collect and analyse Your location information which may be accessed through a variety of methods including, inter alia, GPS, IP address, and cell tower location; (ii) collect information pertaining to Your device and Your usage thereof, including, inter alia, the names of the other applications on Your mobile device and how You use them, information about Your device, and information about Your use of features or functions on Your device; (iii) camera access to scan and capture selfie and the required documents; (iv) microphone permissions to enable a two-way communication between Our authorised agent and You for the purpose of performing and completing Your video KYC; (v) file and media in order to enable You to upload documents solely for the purpose of onboarding or KYC checks. Upon completion of the KYC/on-boarding, please ensure that You revoke access to the aforesaid information through Your device settings. After obtaining the User’s specific consent to allow the Platform to access the User’s SMS / email inbox. We may collect, store, monitor and transmit it to Our server, relevant information from text messages (SMS) / emails received by the Users (including but not limited to text messages (SMS) / emails received from retail outlets, financial institutions, mobile carriers and utility companies), that will enable Us to provide Services. You explicitly consent that We may collect a list of the installed applications’ metadata information which includes the application name, package name, installed time, updated time, version name and version code of each installed application on Your device to assess Your creditworthiness and enrich Your profile with pre-approved customized offers. This also includes having access and permission to send You messages and notifications via Your social media and instant messaging applications. We may collect information with Your consent from your mobile device like device location, device information (including, model, installed apps, Wi-Fi, mobile network) transactional and promotional SMS, communication information to provide customized offerings and services.

Internet Use

We may also receive and/or hold information about the User’s browsing history including the URL of the site that the User visited prior to visiting the Platform as well as the Internet Protocol (IP) address of each User's computer (or the proxy server a User used to access the World Wide Web), User's computer operating system and type of web browser the User is using as well as the name of User's ISP. The Platform uses temporary cookies to store certain data (that is not Sensitive Personal Data or Information) that is used by Us for the technical administration of the Platform, research and development, and for User administration.

  • We may in future include other optional requests for information from the User including through User surveys in order to help Us customize the Platform to deliver personalized information to the User and for other purposes are mentioned herein. Such information may also be collected in the course of contests conducted by Us. Any such additional Personal Information will also be processed in accordance with this Privacy Policy.

Purposes for which the Company may use the Information

The information, which We collect from You, may be utilized for various business and/or regulatory purposes including for the following purposes:

  • Registration of the User on the Platform
  • Processing the User’s orders/requests and provision of Services
  • Sending timely/periodical updates to the Users
  • Completing transactions with Users effectively and billing for the products/Services provided
  • Technical administration and customization of Platform
  • Ensuring that the Platform content is presented to the Users in an effective manner
  • Delivery of personalized information and target advertisements to the User
  • Improvement of Services, features, and functionality of the Platform
  • Research and development and for User administration (including conducting User surveys)
  • For purposes of research, analysis, business intelligence, reporting, and improvement/development/advancement of the Company’s business, new products and services, Platform and/or the Services
  • Non-personally identifiable information, exclusively owned by the Company, may be used in an aggregated or non-personally identifiable form for internal research, statistical analysis, and business intelligence purposes including those for determining the number of visitors and transactional details/data
  • Dealing with requests, enquiries, complaints or disputes, and other customer care-related activities including those arising out of the Users’ request of the Services and all other general administrative and business purposes
  • Communicating any changes in Our Services or this Privacy Policy or the Terms and Conditions to the Users and to inform You about important details or other administrative information important to meet your interests
  • Verification of identity of Users and performing checks to prevent frauds
  • Investigating, enforcing, resolving disputes, and applying Our Terms and Conditions and Privacy Policy, either ourselves or through third-party service providers
  • To comply with applicable legal requirements and Our various policies/terms and to comply with other legal processes and law enforcement requirements
  • To meet the legitimate interests to be pursued by MRK Industries  or by a third party
  • Any other purpose that may be necessary to provide the Services that You have opted for

The relevant information/data may be required to be shared by the Company with its affiliates, subsidiaries and group companies in order to facilitate the provision of Services by the Company and/or its affiliates, subsidiaries and group companies to us and/or to You. To the extent that these entities have access to Your Personal Information, which is shared by the Company, the Company shall take adequate steps to ensure that these entities shall adopt at least such reasonable level of security practices and procedures as required under applicable law to ensure security of Personal Information.

Disclosure and Transfer of User’s Personal Information

We may need to disclose/transfer User’s Personal Information to certain third-party service providers in order to provide Users with the Services they have opted for.

  • We may need to disclose / transfer User’s Personal Information to Governmental and judicial institutions/authorities, to the extent required: Under the laws, rules, and regulations and/or under orders of any relevant judicial or quasi-judicial authority
  • To protect and defend the rights or property of the Company
  • To fight fraud and credit risk
  • To enforce the Company's Terms and Conditions (to which this Privacy Policy is also a part)
  • When the Company, in its sole discretion, deems it necessary in order to protect its rights or the rights of others
  • To help complete a transaction initiated by You
  • To perform support services through a third-party service provider
  • You have specifically authorized it

Additionally, we may transfer such details / data in an aggregated or non-personally identifiable form to third parties and affiliates.

If otherwise required by an order under any law for the time being in force including in response to enquiries by government agencies for the purpose of verification of identity, or for prevention, detection, investigation including cyber incidents, prosecution, and punishment of offences.

The Company make all User Information accessible to its employees and data processors/third party vendors only on a need-to-know basis. All the employees and data processors, who have access to, and are associated with the processing of User Information, are obliged to respect its confidentiality.

Non-personally identifiable information may be disclosed to third party ad servers, ad agencies, technology vendors and research firms to serve advertisements to the Users. The Company may also share its aggregate findings (not specific information) based on information relating to the User’s internet use to prospective, investors, strategic partners, sponsors and others in order to help growth of Company's business.

We may also disclose or transfer the User Information, to another third party as part of reorganization or a sale of the assets or business of Company. Any third party to which the Company transfers its assets will have the right to continue to use the Personal Information and/or other information that a User provide to Us.

Links to Third-Party

The links to third-party advertisements, third party websites or any third-party electronic communication services (referred to as “Third Party Links”) may be provided on the Platform which are operated by third parties and are not controlled by, or affiliated to, or associated with the Company unless expressly specified on the Platform.

If You access any such Third Party Links, We request You to review the website’s privacy policy. We are not responsible for the policies or practices of Third Party Links.

Information we receive from other sources including third parties and publicly available sources:

  • We may receive Personal Information about You from various third parties and public sources including our analytics services providers, advertising networks, search information providers and other publicly available sources.

Please note that We do not have any control over Personal Information that You may choose to make publicly available or that is made available to Us by third parties.

Security Practices and Procedures

For the purpose of providing the Services and for other purposes identified in this Privacy Policy, We are required to collect and host certain data and information of the Users. We are committed to protecting Your Personal Information, and to that end, the Company adopts reasonable security practices and procedures to implement technical, operational, managerial and physical security control measures in order to protect the Personal Information in its possession from loss, misuse and unauthorized access, disclosure, alteration and destruction. While, We try Our best to provide security that is commensurate with the industry standards, due to the inherent vulnerabilities of the internet, We cannot ensure or warrant complete security of all information that is being transmitted to Us. The Company takes adequate steps to ensure that third parties to whom the Users’ Sensitive Personal Data or Information may be transferred adopt reasonable level of security practices and procedures to ensure security of Personal Information.

You hereby acknowledge that the Company is not responsible for any intercepted information sent via the internet, and You hereby release Us from any and all claims arising out of or related to the use of intercepted information in any unauthorized manner.

Service/Customer Support

By using the Platform/Services, You, hereby consent to the collection and use of Your contact information by the Company for service/customer support related activities. Despite Your DND (do not disturb) registration, You, shall have the option to provide Your consent to the Company for being contacted by Company’s customer support department and for receiving service/transactional/customer support related communications through calls, emails, SMS, etc.

User's rights in relation to their personal information collected by the Company

All the information provided to the Company by a User, including Sensitive Personal Data or Information, is voluntary. User has the right to withdraw his/her/its consent at any time, in accordance with the terms of this Privacy Policy and the Terms and Conditions, but please note that withdrawal of consent will not be retroactive.

Users can access, modify, correct and delete the Personal Information provided by them which has been voluntarily given by the User and collected by the Company in accordance with this Privacy Policy and Terms and Conditions. However, if the User updates his/her information, the Company may keep a copy of the information which User originally provided to the Company in its archives for User documented herein. In case the User seeks to update or correct, his/her Personal Information, the User may exercise these rights by emailing the Company at contact@MRK Industries .in and communicate the change(s) for updating the Company’s records.

In case the User does not provide his/her information or consent for usage of Personal Information or subsequently withdraws his/her consent for usage of the Personal Information so collected, the Company reserves the right to discontinue the Services for which the said information was sought.

Use of the Platform

You agree while using Services and Platform, You shall not host, display, upload, modify, publish, transmit update or share any information which:

  • belongs to another person and to which the user does not have any right;
  • is obscene, pornographic, paedophilic, invasive of another’s privacy including bodily privacy, insulting or harassing on the basis of gender, racially or ethnically objectionable, relating or encouraging money laundering or gambling, or promoting enmity between different groups on the grounds of religion or caste with the intent to incite violence;
  • is harmful to child;
  • infringes any patent, trademark, copyright or other proprietary rights;
  • deceives or misleads the addressee about the origin of the message or knowingly and intentionally communicates any misinformation or information which is patently false and untrue or misleading in nature;
  • impersonates another person;
  • threatens the unity, integrity, defence, security or sovereignty of India, friendly relations with foreign States, or public order, or causes incitement to the commission of any cognisable offence, or prevents investigation of any offence, or is insulting other nation;
  • contains software virus or any other computer code, file or program designed to interrupt, destroy or limit the functionality of any computer resource;
  • violates any law for the time being in force.

Changes to the Privacy Policy

We may update this Privacy Policy from time to time and may notify You regarding the Policy as well as any such changes periodically and at least once a year. However, You are advised to review this page/policy periodically for any changes. Your continued usage of the Services shall constitute Your acceptance of the amended/updated Privacy Policy.

Complaints and Grievance Redressal

Any complaints, abuse or concerns with regards to content and or comment or breach of these terms shall be immediately informed to the designated Grievance Officer as mentioned below via in writing or through email.

Shailaz Nag

MRK Industries  Private Limited,

Corporate Office: 8th Floor, Tower D, Unitech World (Unitech Cyber Park), Sector 39, Gurugram, Haryana – 122001, India

Email id: contact@MRK Industries .in

Phone: 0124-4570330